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The Denim Deal - 17.06.2022
How Amsterdam is reducing emissions by boosting recycling of textiles As the birthplace of denim labels and a European hub for global brands, the city of Amsterdam is renowned as an international denim capital. This sense of style is now going hand in hand with a growing environmental consciousness. As part of this, Amsterdam has launched the Denim Deal, an initiative to increase the share of recycled textiles in the city’s denim products.
The goal is that by the end of 2023 three million denim jeans containing 20% post-consumer recycled textiles will have been produced. In 2030, this will lead to reduction of carbon emissions by 2,400 kilotonnes, equivalent to a small coal plant.
The Denim Deal will work towards becoming the new industry standard ...
The goal is that by the end of 2023 three million denim jeans containing 20% post-consumer recycled textiles will have been produced. In 2030, this will lead to reduction of carbon emissions by 2,400 kilotonnes, equivalent to a small coal plant.
The Denim Deal will work towards becoming the new industry standard ...
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